Conor Parle.Product designer · Ireland
All case studies
Case study 01 / Studio East

Mission

A brand system carried through into a digital interface.

Logo options, brand guidelines and dashboard UI design for Mission, created at Studio East.

Mission dashboard design with navy navigation, a progress chart, check-in information and coaching cards.
Mission / Dashboard UI design
My work
  • Logo options
  • Brand guidelines
  • UI components
  • Dashboard design
Tools
  • Adobe Illustrator
  • Figma
Client
Mission
Studio
Studio East, 2026
01

The project

I designed logo options for Mission, created the brand guidelines and designed the dashboard for its website. I used Adobe Illustrator for the logo work and Figma for the guidelines and dashboard.

02

The visual foundation

The identity uses a strong M mark, deep navy, softer blue and warm accents. These elements establish a recognisable palette and a clear hierarchy across the brand materials.

Mission logo specification with a blue M mark and wordmark.
Brand guidelines / Master logo
Mission colour palette with navy, blue, cream and warm yellow and orange accents.
Brand guidelines / Colour palette
03

From brand to interface

The UI component sheet brings buttons, fields, cards and interaction states into the same visual system. The dashboard uses that language to organise navigation, progress information and everyday actions.

Mission UI component sheet with buttons, form controls and content cards.
Brand guidelines / UI components
04

Across screen sizes

The mobile examples show how the identity is applied to smaller screens. They sit alongside the dashboard as examples of the wider digital design work.

Two mobile website examples from the Mission guidelines.
Brand guidelines / Mobile applications

Logo exploration, brand guidelines and dashboard design by Conor Parle at Studio East. Tools: Adobe Illustrator and Figma.

Next case studyUptownFront-end development / ReactView case study
Open file