Conor Parle.Product designer · Ireland
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Case study 02 / Studio East

Uptown

A marketing website, built in React.

I built Uptown’s marketing website in React at Studio East: company pages, software showcases, a white-paper library and contact details.

Uptown homepage with a turquoise stepped hero, Finding a better way headline, and dark green illustrated introduction.
01 / Homepage: the site’s turquoise and dark green visual language.
My work
  • Website development
Technology
  • React
Client
Uptown
Studio
Studio East, 2026
Status
Live
Links
Visit uptown.dev
01

The context

Uptown’s website introduces its business development and marketing work in the digital entertainment space, alongside its software products and resources.

I built the site in React at Studio East.

02

A clear visual identity

Turquoise, deep green and stepped geometric shapes give the pages a consistent identity. Large typography introduces each section, while illustrations and interface imagery bring detail to the content.

Uptown About page with a turquoise heading and a stepped dark green brand composition.
02 / About: geometric brand shapes and a consistent page hierarchy.
03

Across the website

The pages shift between company information, software showcases, a white-paper library and contact details. These captures show how the same visual language carries across different kinds of content.

Customer Software page showing a product dashboard inside a dark green demonstration section.
03 / Customer Software: a product demonstration presented within the website. The software interface is shown as site content.
Uptown White Papers Library showing list and thumbnail view controls, sorting and rows of downloadable papers.
04 / White Papers: a resource library with a clear list structure.
Uptown Contact page showing company contact information, a map and a compact footer.
05 / Contact: company details, location and footer.
04

An early React build

Uptown was one of the first full websites I built in React. Building it at Studio East gave me practical experience of taking a complete site from design to launch in a professional studio.

Website work completed at Studio East. Screenshots captured from uptown.dev in September 2026.

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