DASHBOARD UI / BRAND SYSTEM

Mission MNT

An identity. An interface.

I created brand guidelines and dashboard UI for Mission MNT at Studio East.

MY CONTRIBUTION: Brand guidelines & dashboard UI
COMPLETED AT: Studio East

IDENTITY AND INTERFACE

Identity and interface

I created the brand guidelines and dashboard UI for Mission MNT at Studio East. The identity developed through several rounds of feedback, with logo decisions and colour testing shaping the final direction.

Mission MNT: Dashboard UI design — Dashboard UI design

SELECTED ARTWORK

From identity to interface

Logo, palette, UI components and mobile applications from the brand guidelines.

Master logo — brand guidelines

Primary palette — brand guidelines

UI components — brand guidelines

Mobile applications — brand guidelines

PROCESS / BRAND EXPLORATIONS

Exploring the identity

The branding process involved a lot of back and forth over the logo. I tested brand colours across wireframes and mockups to see how the identity would work in context. It took time to establish the look Mission wanted; these selected explorations show the different directions considered along the way.

Human Mission — logo exploration

Mission MNT: Premium System — monogram exploration — Premium System — monogram exploration

Framework Focus — logo exploration

Colour System — logo exploration

Abstract Letterform — logo exploration

Blue route — logo variations

Mission MNT: Blue route — palette and typography — Blue route — palette and typography

Mission MNT: TT Commons Pro — type study — TT Commons Pro — type study

The website was built by another Studio East designer and is shown here as an example of the brand’s application.

View the brand in use ↗

NEXT PROJECT

Studio East — Social campaigns