My toolkit

At Initiate Digital, I build and maintain responsive WordPress websites using Elementor and Breakdance page builders. My work includes:

• Developing custom layouts and templates for client websites
• Writing custom CSS and JavaScript to solve specific design challenges
• Implementing WooCommerce stores with payment integrations
• Optimizing sites for performance and SEO
• Managing content updates and ongoing maintenance

I've managed the complete migration of 50+ client websites from Flywheel to Cloudways, handling every technical aspect:

• Full site backups and secure file transfers
• DNS configuration and propagation management
• SSL certificate installation and configuration
• Database migrations with zero data loss
• Post-migration testing and troubleshooting

I use JavaScript to add interactivity and solve complex functionality challenges in web projects:

• Custom animations and scroll effects
• Form validation and dynamic content loading
• Interactive UI components and galleries
• API integrations and data handling
• This portfolio site is built with vanilla JavaScript

I create professional marketing materials and brand assets using the full Adobe suite:

• Photoshop: Social media graphics, web banners, photo editing
• Illustrator: Logos, icons, vector illustrations, print materials
• InDesign: Brochures, flyers, multi-page documents
• Created campaigns for property developments including Knightswood, Brooksfield, and Summer City Apartments

I design and prototype user-focused websites in Figma before development:

• Creating wireframes and high-fidelity mockups
• Designing responsive layouts for desktop and mobile
• Building interactive prototypes for client presentations
• Currently upskilling with UX Design Institute diploma
• Translating designs directly into WordPress builds

I optimize websites for search engines and implement digital marketing best practices:

• On-page SEO: meta tags, headings, content optimization
• Technical SEO: sitemaps, robots.txt, structured data
• Managed product SEO and metadata for Morris DIY online shop
• Open Graph and Twitter Card implementation for social sharing
• Google Search Console and Analytics setup