Case study 04 / Studio East

Irish Penal Reform Trust

A visual system for clear, consistent communications.

Brand guidelines and applied examples for the Irish Penal Reform Trust, developed at Studio East.

Irish Penal Reform Trust / Brand applications

My work: Brand guidelines
Tools: Figma
Client: Irish Penal Reform Trust
Studio: Studio East, 2026

The project

I designed IPRT’s brand guidelines in Figma at Studio East. The document brings together logo use, colour, typography, iconography and applied examples, turning the visual identity into a practical reference for everyday communications.

Building consistency

The logo suite establishes the different lockups, while orange, dark neutrals and light backgrounds form the core palette. The guidelines make those elements visible together as a practical system.

Brand guidelines / Logo suite

IPRT primary palette with orange, dark grey, charcoal and off-white. — Brand guidelines / Primary palette

Type and supporting detail

Archivo and Geist establish the typographic hierarchy. The supporting line icons use a restrained orange accent, connecting the smaller visual details to the wider identity.

IPRT typography guidelines showing Archivo headline and subheading treatments on orange. — Brand guidelines / Typography

A sheet of IPRT line icons with orange accents. — Brand guidelines / Iconography

The identity in use

The social examples show the system adapting to different content types. Recurring logo placement, stripes, typography and colour help the individual pieces feel related without making every layout identical.

IPRT social post examples using orange, grey and cream with consistent branding. — Brand guidelines / Social applications

Brand guidelines designed by Conor Parle in Figma at Studio East for the Irish Penal Reform Trust.

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