BRAND IDENTITY / CONCEPT DEVELOPMENT

Greyfox Recycling

A recycling identity explored through two distinct logo directions.

Logo and visual identity exploration created during my time at Initiate Digital.

MY CONTRIBUTION: Logo design & visual identity concepts
COMPLETED AT: Initiate Digital

SELECTED ARTWORK

Selected artwork

Greyfox Recycling: Fox emblem and colour palette — Fox emblem and colour palette

Greyfox Recycling: Emblem direction — presentation board — Emblem direction — presentation board

Wordmark direction — presentation board

THE APPROACH

The work explores an illustrated fox and recycling emblem alongside a separate wordmark direction. The presentation boards bring the logo options together with colour, typography and illustrative applications.

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