Scurri
I was tasked with creating a Postal Service that Scurri could use when presenting to customers.
The first thing I started doing was research. I found images, names and colour palettes that I thought matched what I was looking for. I put all of these into specific folders and started coming up with potential names. I made sure the name wasn't taken.
I decided on the name 'SwiftWay" for multiple reasons. Swift birds allowed me to think of a creative logo and the name was easy to remember.
I explained the logo in greater detail in the "logo evolution" image. I then created ten different colour palettes that I thought could work and tested them on the logo. I decided on the blue and white colour palette as I thought it worked best with the logo.
I then made a few mock-ups to show what the logo might look like on different objects.